BlueStar Launches ‘White Glove Service’ Program

 

(Reading, PA – April 21, 2008) – BlueStar™, the manufacturer of high-performance gas ranges and cooktops for the residential market, today launched its elite White Glove Service. The service allows any BlueStar customer who purchases an RNB range or cooktop – retroactive to April 14, 2008 - the opportunity to schedule complimentary “fine tuning” of their BlueStar product, following installation.

“BlueStar is widely considered the best performing cooking line available for the home. With the White Glove Service program we can ensure that every BlueStar customer is able to cook at their optimum level,” said Mike Trapp, BlueStar’s Vice President of Operations. “In addition to having their BlueStar product fine-tuned for optimal performance by a trained BlueStar service agent, the customer will also receive an automatic upgrade from a standard one-year limited warranty to a two-year limited warranty."

Originally a manufacturer of high-powered commercial ranges, BlueStar now markets exclusively to the residential market. The hand-assembled quality of BlueStar products has caught the attention of cooking enthusiasts, from professional chefs to amateur cooks, who demand uncompromised quality in their appliances. What sets BlueStar ranges apart from other premium ranges is their performance. Trapp explains that BlueStar ranges are built with restaurant specifications in mind, which give users professional-quality results. The ranges are stacked with features generally restricted to professional chefs, but designed for the home kitchen. BlueStar's unique 22,000 BTU open burner system is the most powerful open burner on the market. The ability to custom order a BlueStar range with a choice of 190 custom colors opens up amazing new possibilities for kitchen makeovers.

“Every company wants to create brand loyalty in its customers, but very few can develop the type of passion and devotion that BlueStar generates,” said Trapp. “BlueStar’s line of kitchen appliances has inspired a strong following among people who are passionate about cooking.”

To schedule White Glove Service, BlueStar customers must contact the company’s service line at (800)449-8691 within 10 days of having their product installed. BlueStar will then schedule an authorized service agent to the customer’s residence within 10 days. The service agent will perform a comprehensive diagnostic of the product, including a review of the air shutter and burner setting, top burners’ ignition, oven burner efficiency, griddle and charbroiler temperatures, oven lights and switch performance, and fit and finish.

The service will also extend to purchases of the company’s upcoming wall ovens and drop-in cooktops. White Glove Service is only available in the continental United States. For more information, please visit www.bluestarcooking.com.

About BlueStar
BlueStar™ - The Only Genuine Restaurant Range for the Home™ - manufactures high-performance gas ranges and cooktops for the residential market. The company’s unique open burner system produces 22,000 BTU of cooking power, resulting in shorter cooking times and an even simmer. Each BlueStar range is hand-crafted in Reading, Pennsylvania and features burners that can be custom configured at the time of order. Most BlueStar models are available in 190 colors, at no extra charge. For more information, please visit www.bluestarcooking.com.