We are enjoying our BlueStar range on a daily basis and always receive compliments on its appearance."
Steve Irey - Redding, CA
Owner of a BlueStar 48” Freestanding Gas Range with a Griddle (RNB486GSS)
Colorizing the American Home
Fast Company
Published: March 13, 2009
As the neutral tones of modernism fade from favor, a flood of color is invading the home. So who's picking the palette?
Heather. Sage. Claret. Plum. One of the most conspicuous design trends of the last year or so has been the blitz of color -- a full-on rainbow of bright assertive hues--in places where subdued tones had previously reigned.
The fashionable kitchen, for years cloaked in stainless steel and creamy beige countertops, is growing dandified with plum colored refrigerators and taxi-yellow dishwashers. Viking, for example, added four shades last year to bring the color roster for its ovens up to 14. Blue Star, that also makes restaurant grade ovens for the home, has tricked itself out with 190 colors. These and other manufacturers are looking for the competitive advantage that comes with custom color, though they should probably issue a buyer beware warning: appliances are a long-range investment, and that orange microwave will no doubt look like bell bottoms in a few years.
Home electronics, that have historically been encased in black or beige boxes, is also undergoing the peacock effect, in part because manufacturers are hiring signature designers to give their products cachet. KEM Acoustics, for example, recently hired Ross Lovegrove, the British designer, to create 6-foot-tall speakers as sculptural as anything Henry Moore created. The aim, of course, is to bring electronics out from the credenzas and into the foreground.
Underlying these trends is a growing appreciation for how color helps sell products. So who decides what color your next refrigerator will be? The public tends to assume these choices are left to the vagaries of fashion. Nothing could be further from the truth.
The color palette for virtually every field--furniture, electronics, advertising, cars, etc.--is determined years in advance by a little-known non-profit organization called the Color Management Group. At its five annual conferences held all over the world, hundreds of members convene in private sessions to debate what colors should be prescribed for the coming years. In generating their forecast, the delegates consider a broad range of political and cultural events, including Broadway shows (expect to see more of Shrek green) and sports events (the Beijing Olympics has put the red tone of the Chinese flag into wide circulation).
As if to combat the financial gloom around us, the colorists’ picks for the coming seasons include Mimosa, a brilliant yellow hue that suggests nothing so much as sunny optimism.
Press Releases
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Spring 2013: Must Have Kitchen Colors
May 08, 2013 -
BlueStar, A Leader in Appliance Color and Customization, Introduces Dimension to Kitchen Cooking Equipment With New Textures Line
February 12, 2013 -
BlueStar Cooking Equipment Takes Center Stage on Food Network's The Next Iron Chef: Redemption
November 15, 2012 -
Which Kitchen Range Do Pro Chefs Prefer for Their Home Cooking?
October 18, 2012 -
What's the Best Dressed Kitchen Wearing this Fall?
October 09, 2012 -
Can Your Kitchen Range Survive the Ultimate Performance Challenge?
August 08, 2012 -
While Color Makes a Kitchen Pop, It's BlueStar's Performance That Really Makes Things Sizzle
June 21, 2012 -
Red Hot Kitchen Range Colors for 2012
June 07, 2012 -
BlueStar's Redesigned Website Features a Fresh New Design, Higher Performance and More Tips for the Serious Home Chef
March 02, 2012 -
BlueStar Hosts First-Ever Dealer Event at Reading, PA Headquarters Cooking Presentation by Chef Marcus Samuelsson
October 25, 2011 -
Living Large with BlueStar's New 'Petite' City Living Collection of Gas Cooking Appliances
October 03, 2011 -
BlueStar Teams with Renowned Chef Marcus Samuelsson to Sweeten eBay Auction to Benefit Breast Cancer Research
August 01, 2011 -
The Institute of Culinary Education Recreational Program Showcases BlueStar Cooking Equipment
July 15, 2011 -
Michael Trapp Named President, Prizer Painter Stove Works, Manufacturer of BlueStar Cooking Equipment
July 11, 2011 -
BlueStar Launches eBay Auction of Pink Range to Benefit Breast Cancer Research
June 18, 2011 -
Sleek New Publication Introduces Consumers to the Incomparable Power of BlueStar Cooking Equipment
May 16, 2011 -
BlueStar Product Fact Sheet
April 22, 2011 -
"Build Your BlueStar" on Bluestarcooking.com
April 04, 2011 -
Cooking in Technicolor: BlueStar Offers Its Cooking Technology in 190 Different Colors
April 04, 2011 -
BlueStar Ranges Featured on Season Three of 'The Next Iron Chef'!
October 07, 2010 -
BlueStar Launches New Line of High-Performance Ranges Inspired by Chef Marcus Samuelsson
April 15, 2010 -
BlueStar Spokesman Chef Marcus Samuelsson to Appear on Bravo’s Top Chef Masters
February 09, 2010 -
BlueStar Ranges to be Featured on Season Two of ‘The Next Iron Chef’!
September 29, 2009 -
BlueStar Launches “Build Your BlueStar” Tool on bluestarcooking.com
July 20, 2009 -
BlueStar Launches 2009 Line of High-performance Gas Wall Ovens
June 01, 2009 -
BlueStar Introduces Professional Quality Cookware for the Home
November 03, 2008 -
BlueStar Launches Two Lines of High-Performance Hoods
August 25, 2008 -
BlueStar Launches Line of High-Performance Open Burner Drop-in Cooktops
June 16, 2008 -
BlueStar and Acclaimed Chef Marcus Samuelsson to Host Live Cooking Event in San Francisco
May 05, 2008 -
BSC Culinary Welcomes BlueStar to its San Francisco Showroom & Culinary Center
March 01, 2008 -
BlueStar Teams Up with Celebrity Chef Marcus Samuelsson to Promote Company's High Performance Gas Ranges and Cooktops
March 26, 2007 -
BlueStar to Exhibit at 2007 KBIS Trade Show
February 26, 2007
Upcoming Events & Demos
| BlueStar Expert at Fred's Semi-Annual Tent Sale 19 May 2013, Spokane Valley, WA |
| BlueStar Expert & Display Sell-Off at Alco Services 21 May 2013, Fresno, CA |
| BlueStar Expert at Contractors Appliance Source 21 May 2013, Fenton, MO |
| BlueStar Expert at Grand Appliance - Racine 21 May 2013, Sturtevant, WI |
| BlueStar Expert & Display Sell-Off at Frank's Appliance 22 May 2013, Visalia, California |
| BlueStar Expert at Driskell's Appliances & TV 22 May 2013, Hanford, CA |
| BlueStar Expert at Absolute Appliance 22 May 2013, Hollywood, CA |
| BlueStar Expert at Grand Appliance - Wauwatosa 22 May 2013, Wauwatosa, WI |
The BlueStar Catalog
BlueStar manufacturers a variety of cooking and kitchen products to suit your space.Click here for the BlueStar product catalog.
COLORS TO MATCH YOUR STYLE
BlueStar ranges are available in 190 different colors. Build Your Bluestar
Configure your own BlueStar product using our new online tool. Click here to start.
THE POWER OF 22,000 BTUs
BlueStar's unique 22,000 BTU open burner system. Follow Bluestar 
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