Press Releases

BlueStar featured in wellborn booth at ibs 2015 | press release

January 11, 2014

(Reading, PA – January 11, 2014) – BlueStar®, manufacturer of restaurant-quality cooking equipment for the home, has teamed up with Wellborn Cabinet, manufacturers of stylish and functional cabinetry, to highlight color and finish innovation in kitchen design with a handcrafted BlueStar gas range and customized Prizer Hood, on view at the Kitchen & Bath Industry Show (KBIS), in Las Vegas, NV, January 20-22, Wellborn exhibit booth #1215

The 30-inch Starburst Brass colored BlueStar RNB (Residential Nova Burner) is striking.  A custom color designed as part of the new Jewel Tones collection, it casts a sophisticated glow that is distinctive and elegant, but also welcoming and warm.  The BlueStar Jewel Tones collection features six opulent hues, including Ruby, Amethyst, Topaz, Emerald, Mahogany and Sapphire.  The color line brings to life the luster and rich colors of real gemstones that are trending on the fashion runways and in home decor.  Knobs and trims can be colored to match.

A designer Prizer Hood also is shown in a coordinating finish in a Wrangler style kitchen ventilation hood.  In addition to the beautiful designs, each BlueStar range and Prizer Hood features restaurant-quality performance typically only found in commercial installations and each product is handcrafted in the U.S.

Beyond Stainless Steel

BlueStar has been a leader in color customization for nearly a decade, offering its cooking equipment in over 750 standard colors, custom colors and metallic color options, such as the Starburst Brass range on view at the Wellborn booth.

“This appliance innovator offers a new alternative to the typical stainless steel or white finish to help people make a unique statement in their kitchens,” says Angela Wellborn O’Neill, Wellborn Director of Marketing and Advertising.  “We cook with all our senses – taste, touch, sight – so why not extend these sensations to the room’s design, from the cabinets to the kitchen appliance.”

Adds Eliza Sheffield, Vice President-Marketing, BlueStar, “Consumers are looking for new ideas to help make their kitchens more personalized, os having a unique options like on-trend styling from Wellborn, along with a variety of color and performance options in cooking equipment is truly exciting.”

Perfect Blend of Design and Performance

BlueStar boasts a 130-year-heritage of marrying form and function.  Handcrafted in Reading, PA since 1880, BlueStar cooking equipment is manufactured to provide the home chef with a cooking experience that only can be matched by a restaurant kitchen environment.  BlueStar equipment provides up to 25,000 BTUs of cooking power, as well as a gentle 130-degree simmer burner.  As with all BlueStar gas ranges, the Platinum Series also features a precise simmer burner, integrated wok cooking and an extra-large convection oven that fits a commercial size sheet pan.

An interactive web tool, ‘Build Your Own BlueStar’, allows consumers to customize a new BlueStar range – from the intensity of the burners to the color of the knobs and the range itself – before buying.  The BlueStar® product line also features additional gas range lines; new high-performance electric wall oven; gas rangetops and cooktop; gas wall ovens; professional-style kitchen hoods; and salamander grills.

The Prizer Hoods line features unique hood styles, ranging from modern to classic, which can be customized with a spectacular range of color, texture and metal offerings to allow designers and homeowners to make a unique statement.  Additionally, a custom hood can be commissioned by working with a world-class design and drafting department to create from scratch a unique piece according to the customer’s precise specifications.

Since 1961, the Wellborn family has owned and operated Wellborn Cabinet, Inc., located in Ashland, Alabama.  Our goal is to provide kitchen and bath cabinets crafted by dedicated Wellborn employees with the utmost quality and care.  Today, over 50 years later, our product line has broadened to include cabinetry and storage solutions to help you maximize your total home living space.  Wellborn Cabinet, Inc., Your Whole Home Design Solution.

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