Press Releases

Position builders for success | press room | ibs 2015 | BlueStar

June 11, 2014

(Reading, PA – January 11, 2014) – Builders and remodelers can add a little sizzle to the kitchen with a customized, USA-handcrafted BlueStar professional gas range decked out in the newly announced Pantone® 2015 Color of the Year, Marsala, on view at the International Builders Show (IBS) in Las Vegas, NV in the American Gas Association (AGA) booth #C2615.

Great Kitchens Help Sell Homes

If the kitchen is the heart of the home, then great cooking equipment is the hub of the kitchen.  It’s no secret that professional style appliances are hot for both the serious and aspiring home chef – and a hot commodity in the real estate world.  While high-end kitchens have been desirable for years, today people are taking things to the next level with true restaurant quality kitchens with unique customization options at home.

A BlueStar commercial style gas range offers unmatched power and performance.  Handcrafted in Reading, PA since 1880, BlueStar cooking products are designed for discerning home chefs who demand restaurant-quality results in their own kitchens.  With an unparalleled burner intensity of up to 25,000 BTUs on select models, a precise 130° simmer burner, and an extra-large capacity convection gas oven, BlueStar is a standout choice for quality home builders.

BlueStar will showcase its Platinum Series™ range in Marsala at IBS.  Pantone describes the color as “a naturally robust and earthy wine red” – and, according to BlueStar, this rich shad makes a rich appliance color or an ideal kitchen accent.  The Platinum Series, which includes 60-inch, 48-inch, 36-inch and 30-inch size units, features searing PrimaNova 25,000 BTU burners for maximum, concentrated heat; an interchangeable cast-iron griddle/charbroiler system that offers the ultimate in cooking flexibility; and the revolutionary PowR Oven™ technology to ensure faster, more efficient heating.  As with all BlueStar gas ranges, the Platinum Series also features a precise simmer burner, integrated wok cooking and an extra-large convection oven that fits a commercial size sheet pan.  The BlueStar® product line also features addtional gas range lines; new high-performance electric wall oven; gas rangetops and cooktop; gas wall ovens; professional-style kitchen hoods; and salamander grills.

Cooking With Color

While the rest of the kitchen is often a monochromatic look, the range offers an opportunity to add unique color and standout design.  In a model home, consider featuring a range in a vivid shade, or add just a splash of color to a stainless steel range with colored knobs.  BlueStar offers more than 750 colors and nearly unlimited customization options, including custom trim packages, to personalize a statement kitchen – and offers home builders a real opportunity to differentiate homes.  Choose from unique color collections such as on-trend Precious Metals finishes, Textured finishes and new Jewel Tones.  Prospective home buyers will love the ability to design a completely personalized product that fits their design sensibilities and cooking preferences.

Customers can craft their own BlueStar range using the online Build Your Own BlueStar tool.  Users can pick from five sizes, four backguards (in most models), and various burner options such as a griddle or charbroiler.  For more information, visit


BlueStar®, Unleash Your Inner Chef™

Handcrafted in Reading, PA since 1880, BlueStar® cooking products are designed for discerning home chefs who demand restaurant-quality results in their own kitchens.  The BlueStar® product line features high-performance gas ranges, cooktops, wall ovens and hoods.  BlueStar’s unique performance features include an open gas burner system that produces up to 25,000 BTUs of cooking power, precise 130 degree simmer burners, and oversized convection ovens with professional-grade infrared broilers.  Available in over 750+ colors and finishes, and with almost infinite configuration possibilities, BlueStar® premium cooking products offer virtually unlimited personalization options.  For more information, visit