Forbes.com
Published: September 3, 2009
This new service allows consumers to customize their new BlueStar range.
Shoppers are more discerning than ever, even when it comes to home appliances. That's why BlueStar has created a system for its customers to create one-of-a-kind, restaurant-quality cooking ranges. Choose your size, color (from classic stainless steel to quirky yellow green), burners and trim-type (stainless steel, copper, brass or nickel). While buying a quality oven isn't the most exciting purchase in the world, it is worthwhile. And with the added customization, BlueStar's trying to make it a little more fun.
For more information, visit www.bluestarcooking.com.