BlueStar Offers More Customizable Options
KBB OnlinePublished: August 11, 2009
It's no secret that homeowners are searching for customizable kitchen products. BlueStar, a manufacturer of high-performance cooking equipment, is now offering consumers the ability to customize their new BlueStar range online before they buy, with the launch of a new website tool, "Build Your BlueStar." With just a few simple clicks, customers can change the appliance's specifications to reflect personal cooking styles and preferences.
"Over the years, BlueStar has built a strong reputation for high-performance kitchen appliances, but we've found that consumers are often surprised to learn just how customizable our products are," said Keith Wolf, BlueStar's VP of Marketing. "Whether it's a 36-in. ruby red range or a 60-in. jet black range, we can build it for you."
The new tool reflects how people use the web for product information and ideas. "The Internet is often the first place consumers research products before they purchase," said Wolf. “Build Your BlueStar” allows consumers to narrow their selection and create a range to fit their specific cooking needs, tastes, and kitchen decor. The tool, which features BlueStar's Residential Nova Burner (RNB) range, offers a selection of 10 of the company's most popular 190 colors. Users also can select from different range sizes—24 in. to 60 in.—and can configure burners to complement their cooking preference. Burners can be mixed and matched with a griddle, French Top or charbroiler.
After building their own BlueStar online, consumers can email their customized range to any BlueStar dealer or print it out and take it with them to the store. BlueStar's website also provides recipes, installation guides, pictures of BlueStar products installed in homes and demonstration videos. For more information, visit www.bluestarcooking.com.
