Color That Cooks

Lauren Hunter - Remodeling Magazine
Published: November 1, 2007

“Stainless steel is available in entry-level products now, so higher-end clients are looking for something that stands out beyond that,” says Mike Trapp, vice president of operations for BlueStar. Owned by powder-coating giant Prizer-Painter, BlueStar appliances are available in a whopping 190 colors. “We've discussed whittling down the number of colors, but we recognize that customers are looking for something special, and not every red is the same,” Trapp says, noting that about 40% of the company's ranges are requested in color.