Color authority Pantone has announced the warm orange hue Living Coral as its 2019 Color of the Year.
The company says Pantone 16-1546, or Living Coral, is an “animating and life-affirming shade of orange with a golden undertone.” Similar to how coral reefs provide refuge for sea life, Living Coral provides comfort and warmth in a shifting environment, Pantone says.
“Color enhances and influences the way we experience life,” says Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
Pantone says the color carries feelings of joy, authenticity, and engagement. It also bridges the gap between natural and digital, occurring both naturally in the ocean and frequently on social media feeds and in marketing materials.
