Build Your Own
BlueStar logo
Introducing the 2023 BlueStar Color of the Year

The Optimism and Warmth of Wine Red

BlueStar® introduces their 2023 Color of the Year, Wine Red. Selected by renowned interior designer Noz Nozawa, owner of San Francisco interior design company Noz Design and regional winner of BlueStar’s Kitchen Design Contest, Wine Red is a deep and rich hue with burgundy undertones. The new Color of the Year brings optimism, warmth, and boldness to the color palette. Red is beloved and infuses warm energy, and Wine Red signifies a shift to a more vibrant view.

Wine Red stands boldly next to the many earthy neutral tones that are so prevalent in fashion, interior design, and paint today. This jewel tone will radiate as it is paired with creamy whites, grounding browns and muted tans. The richness of this red feels both glamourous yet cozy at the same time. This coziness reminds us to come closer to each other again.

Wine Red is warm, radiant, and celebratory in a relaxed way. It reminds us of connection, of coming together over great meals and about optimism for the future.

— Noz Nozawa

Design with Wine Red or choose from over 1000+ colors and 10 trim options to create the kitchen of your dreams.

Build your own now