The New | BlueStar

April 29, 2016:

One of the highlights or our week at the 2016 Architectural Digest Design Show in New York City was the launch of the redesigned BlueStar® website. The new site features a fresh design and was created to be a useful and informative tool for our customers and dealers alike. Below are some of the updates that we’re most excited about at

Responsive Web Design

As many of us do more through our mobile devices, we needed a site that was responsive to these users. Visitors can now easily view and navigate the new site across a wide range of devices that was previously not possible. No longer do you have to constantly resize the screen to view the information you’re looking for.

Responsive Website Design

New Product Search Feature

The improved product search feature allows consumers to easily narrow down their product search and find the right BlueStar® for their kitchen project. Users can now quickly filter through our wide array of products by selecting from Size, Series and Configuration options located on the left side of the screen. Once you enter your search criteria you’ll see a snapshot of every product that meets your needs along with updated product imagery and pricing to further help you in your decision making process.

New Product Search Feature on BlueStar Website

Enhanced Product Page Design

The product pages on the old site were informative, but we felt they could be expanded to be a more useful tool. With that goal in mind, we analyzed months of feedback from consumer and dealer focus groups to create the page that we ultimately created. First, every BlueStar® product now has its own individual page that goes into in-depth detail on its unique features and specifications. Next, additional drop down options go into even further detail on these specifications and include all of the downloadable documents that you would ever need. Another new feature is the Request a Quote and Request a Demo buttons on every page. Consumers can now find a product they like and in one click get a price or set up an appointment to see it live near them. Finally you can see your desired BlueStar® in action with an expanded video section featuring some of our distinguished All-Star Chefs such as Michael Symon, Jose Garces and Ryan Scott.

The new BlueStar website Build Your Own tool

Redesigned Build Your Own BlueStar® Tool

Our extremely successful Build Your Own BlueStar® tool has been expanded to feature more customization options than before. See any of our 190 standard colors on all of our RNB Series ranges from 24″ up to 60″. After you complete your dream range by selecting a burner configuration and backguard you can request a quote, email it to someone or share it with all of your friends across a few of the most popular social media sites.

Enhanced Build Your Own BlueStar Feature

Expanded Customer Tools & Resources

One of the biggest improvements in the new site is the wealth of information available to the dealer or consumer in the Resources section. Along with installation manuals, product specifications and instructional videos we’ve added a full library of CAD drawings, an improved dealer locator tool, online samples and parts ordering and our recently released 2016 BlueStar Design Guide.


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