Chameleons and kitchen appliances now have something in common: camouflage. At this year’s annual Kitchen and Bath Industry Show (running February 9–12), BlueStar debuted a new printing process that offers next-level customization. Basically, you send the company a high-res image of anything, from a piece of artwork to table linens, and it will match your range or refrigerator to it.
The first-of-its-kind treatment will be available to customers beginning in late spring and have a lead time of eight to 10 weeks. Unlike cling vinyl wrap (a popular DIY method for disguising dated appliances), these surfaces are smooth, easy to keep clean, and void of air bubbles. If you change your mind about your range down the road, you can start all over with a fresh print (the fridge patterns are permanent, however). While the cost depends on the size of the unit, these personalized appliances will run you $2,000 to $3,000.
Given the whole point of this is to bid adieu to blah stainless steel, may we suggest blending in. If you recently revamped your backsplash, go ahead and match your appliances to that (note how lifelike the Fireclay tiles look on the fridge pictured above). Or for a true disappearing act, cover your walls in wallpaper and then swathe the fridge in said print.
Before BlueStar even shared the news of this innovation, Graham Kostic and Fran Taglia pulled off the optical illusion in their kitchen. You’d almost never know there’s produce hiding out behind their Battle of Valmy 1729 wallpaper. This year wave your renovating wand and say it with us: Abracadabra!